Marketing guru Seth Godin has a great quote: “Marketing is a contest for people’s attention.” When you create a property listing, you’re competing with all the other agents for the attention of a limited number of buyers. That’s why you need to take your listings much more seriously. It’s not enough just to provide a list [...]
At the risk of sounding immodest, I regularly get positive feedback about these daily marketing videos: People tell me they like the fact the videos: Are just 60 seconds – making them easy to consume Use simple language – making them easy to understand Provide practical advice – making it easy for people to take action [...]
We’ve all experienced FOMO – that sickening feeling that if we don’t take action, we’re going to miss out. That’s why FOMO can be a clever tactic to use in your property listings, because if buyers feel the home your selling could be sold at any moment, they’ll be inspired to take action. The way to [...]
I want you to make a list of all the questions that have ever been asked by your customers, for three reasons. First, you can turn their questions and your answers into FAQs for your website, which will help your SEO. Second, you can turn the questions and answers into standalone blogs. Third, thinking of answers [...]
Humans are emotional creatures. We think we’re rational, but we’re actually emotional. We think with our hearts … and then we use our heads to justify our decisions. That’s why the best property listings aim not for the buyers’ heads but the buyers’ hearts. So how do you win somebody’s heart when you’re writing a listing? [...]
Is your content marketing not producing the sort of results you want it to produce? Maybe it’s because you’re putting out what I call ‘corporate propaganda’. Corporate propaganda is where a small business talks about how wonderful they and their products or services are. It’s all about them, and not about their customers. You don’t like [...]
People don’t buy drills; they buy holes. When you buy a drill, it’s not because you want a drill; it’s because you want to use the drill to make a hole for you. The same rule applies in property. People don’t buy a three-bedroom house because they want a three-bedroom house; they do so because they’re [...]
Gobbledygook. That's what a lot of small businesses use in their marketing, as I explain in this episode of 3MinuteMarketing. Instead of talking to their customers in plain, simple English, they use fancy, complicated language. And instead of getting to their point, they ramble. A better approach is to talk to your customers the way you [...]
There was a time, in the distant past, when agents thought they could get away with using amateur photography in their listings. Now, every agent knows you need to use high-quality photos if you want to attract the maximum number of buyers and maximise your selling price. Strangely, though, many agents use high-quality photos in their [...]
I want you to take your email subject lines more seriously than you currently do. A lot of small businesses overlook their marketing potential, and just write boring or standard subject lines such as “FYI” or “Proposal Attached.” That won’t inspire people to click and read your emails. And this is a problem because our email [...]
