Want more people to read your listings? Then make them easier to read. Use plain English. Use short sentences. Use short paragraphs. A lot of agents make the mistake of using fancy words, long sentences and big blocks of text. The reason that sort of writing is a mistake is because it makes life hard for [...]
Stop using the word ‘unique’ in your listings. If something is unique, it means it’s the only one in the world, so it’s highly unlikely your suburban home has unique features. When you misuse the word ‘unique’, you undermine your credibility. Instead, put accurate labels on the different features within your properties. Your kitchen might be [...]
Repeat after me: “Familiarity equals trust equals sales.” When you meet someone for the first time, you don’t trust them. That means you’re wary of what they say, which makes it hard for them to influence you. As you get to know that person, you trust them more, which makes it easier for them to influence [...]
How many times have you started reading an email, blog or ebook … and made it all the way to the end … and had no idea what it was about? When that happens, it’s not your fault you weren’t smart enough, it’s the writer’s fault they weren’t clear enough. But be warned: a similar thing [...]
Your buyers want to live better lives. And the homes you sell are the key to your buyers living better lives – that’s why they’re in the market. So when you write your listings, you need to explain how your property will improve their lives. It’s not enough to describe all the wonderful features; you need [...]
Don’t tell someone you’re funny. Tell them a joke instead. That’s exactly the approach your small business should take with its marketing. Don’t boast to your customers about how good you are; provide it to them by demonstrating your expertise. These daily marketing videos I do are the perfect example. I don’t tell people how knowledgeable [...]
Your property is the hero of your listings; not you. It’s such a turnoff when agents use words like ‘I’ or ‘we’ or ‘our’ in their listings, because buyers aren’t interested in you, they’re interested in your properties. The best way to highlight your value as an agent is to sell homes and to get top [...]
The best way to approach your social media marketing is to do it with a blindfold on. It’s so easy to obsess over how many likes or comments each post gets. But don’t. Wear a blindfold. There are two reasons why you want to take this approach to social media marketing. First, the number of potential [...]
You know how when you’re thinking about buying a product, you’re sceptical if the business that’s selling the product makes big statements that don’t seem to have any basis in reality? Well, buyers react the same way to property listings. If you’re going to make a claim in one of your listings, you need to back [...]
Every time I send someone an email, I sneak in some marketing. How? Because my email signature contains links to three ebooks written by Hunter & Scribe, my content marketing agency: 50 marketing ideas to grow your business 50 quotes to inspire your business 50 books to grow your business Writing each of these books required [...]
