I want you to take your email subject lines more seriously than you currently do. A lot of small businesses overlook their marketing potential, and just write boring or standard subject lines such as “FYI” or “Proposal Attached.” That won’t inspire people to click and read your emails. And this is a problem because our email [...]
Want to improve your conversion rate by 1%? If so, this little marketing trick might help. The next time you email a proposal to a potential client, pay attention to the words you use for the file name and the words you put in the subject line. For example, when my content marketing agency, Hunter & [...]
When you write emails to customers, there’s one word you want to try to avoid and another word you want to try to use. The naughty word is ‘we’; the good word is ‘you’. So don’t say “We offer this, we offer that”; say “You can get this, you can get that”. The most effective emails [...]
Many small businesses don't realise that the way you respond to customer emails is a form of marketing. Good answers give customers a reason to keep spending money with you, and to refer their family and friends to your business. A bad response has the opposite effect. It’s a generic copy-pasted reply that doesn’t try to [...]
The way your small business responds to customer emails is a really important form of marketing. Don’t overlook it. If you send fast, well-written, helpful responses to potential customers it sends a message that your small business cares, is professional and is easy to deal with. Slow, sloppy, unhelpful responses suggest you're unprofessional and that customers [...]
Don’t fall into the trap of replying to ‘annoying’ customer enquiries with templated emails. Instead, take the time to reply with long, detailed emails, as I explained in this episode of 3MinuteMarketing. These kinds of personalised letters are one of the best forms of content marketing ever invented. Now, customers will see you care. Now, they’ll know [...]
People lead busy lives and have overflowing inboxes. So if you want someone to read your email newsletter, it's not enough just to send it to their inbox. You also need to get them to open it. How? By using enticing subject lines. No, ‘Latest news’ or ‘Monthly newsletter’ won’t cut it. Instead, use action words [...]
Customer emails with vague questions aren’t annoying. They are an overlooked content marketing opportunity. Resist the temptation to send a quick reply, or to copy and paste your answer. Instead, take the time to craft a long, detailed, personalised response. Why? The person who’s looking at it is your target market. You know they’re going to [...]
Don't have time or money to do marketing right now? I'm sure your rivals will be delighted to hear that. Because on any given day, at least one of your rivals is marketing directly to your customers. That's why you need to find the time to do marketing every day. It doesn't have to be expensive. [...]
