This video will make you rich! This video will make you irresistible! Sure, we used false claims to get your attention – but that doesn't matter, as long as we mention that in the fine print, right? Wrong. False claims may be a violation of the Australian Consumer Law. And all the asterisks and fine print [...]
Have you ever noticed how big brands like McDonald's, Coca-Cola and Nike do non-stop marketing? Why would they do that? After all, everyone already knows who they are. So all that marketing they do must be a waste of money, right? Wrong. Even if you're a famous brand, tastes change and customers can forget about you [...]
If you like marketing and you like US presidential politics, keep an eye on Democratic candidate Andrew Yang. Yang’s big idea is a universal basic income. But Yang isn’t calling it a universal basic income. Why not? It’s all because of marketing. After testing his policy with focus groups, Yang discovered that it polled more strongly [...]
“If people like you, they’ll listen to you. But if people trust you, they’ll do business with you.” That wonderful quote from Zig Ziglar gets to the heart of marketing. When we do marketing, we’re trying to get people to trust us. Why? So they’ll do business with us. But here’s the bad news: building trust [...]
Do you know what works really well in marketing? Social proof. Why? Because humans are often confused. We want to do the 'correct' thing in a particular situation, but we're unsure what that is. So we look around us for guidance. That's why you want to tell your customers that people just like them are already [...]
Marketing is a marathon, not a sprint. Sadly, you're not going to see results overnight ... or even after a week or a month. It takes months or even years to build trust, credibility and brand recognition. That's why you need to play the long game with marketing. How? By producing quality marketing day after day [...]
People lead busy lives and have overflowing inboxes. So if you want someone to read your email newsletter, it's not enough just to send it to their inbox. You also need to get them to open it. How? By using enticing subject lines. No, ‘Latest news’ or ‘Monthly newsletter’ won’t cut it. Instead, use action words [...]
Does your small business want more people to consume its content marketing? In that case, why not make your content easier to consume? For example, shorter videos are easier to consume than longer videos – which is why Hunter & Scribe keeps its marketing videos to under 60 seconds. Blogs that use simple words and avoid [...]
Every small business should have something free to offer potential clients. That's a great marketing tip from Michael Port. Your freebies need to be something of low value to you as the business, but which is considered high-value by the potential customer. A free 30-minute phone strategy session, for example, or an ebook full of valuable [...]
Don’t make the mistake of turning your content marketing into corporate propaganda. No-one likes it, especially your customers. Instead, publish content that your customers regard as relevant, interesting and helpful. If you provide them with valuable information, then they won’t feel like they’re being marketed to. They’ll want to consume your content and come back for [...]
