"Make your marketing so useful that people would pay you for it." If you're wondering how your small business should approach marketing, heed that wonderful advice from Jay Baer. Make your marketing interesting, relevant and helpful. That way, people will want to consume it. And the more people who consume your marketing, the more sales you’ll [...]
The more memorable your marketing is, the more sales you're going to make. Sounds obvious, right? Except the overwhelming majority of marketing is boring and predictable. That's why you should look for ways to be creative and stand out. If you do that, people will remember your marketing, which will make it more effective. Here are [...]
Marketing equals sales, as I explain in this episode of 3MinuteMarketing. So if your business wants sales, it needs to do marketing – preferably, every single day. On any given day, at least one of your rivals is marketing to your existing customers and your potential future customers. If someone is going to be marketing to [...]
"Marketing is no longer about the stuff you make, but the stories you tell," marketing guru Seth Godin once said. The best way to inspire customers with your marketing is to aim not at their head, but at their heart. And how do you do that? With stories. We like to think we’re rational. But we’re [...]
A lot of small businesses are obsessed with getting new customers through the door. The thinking is that if you want to make more sales, you need to attract more customers. But it's easier to make sales to old customers than new ones. After all, old customers already know, like and trust you, whereas new customers [...]
Every small business should do content marketing. Yes, even yours. Why? Because if you don't market to your customers, your rivals will have the field to themselves. Every day, you need to deliver relevant, helpful information to your customers. That might include some combination of: Blogs Social media posts Videos Phone calls Emails Text messages Direct [...]
The messaging you use in your sales pitch should tie in with the messaging you use in your marketing. Why? Because if you run a campaign and customers respond to that particular messaging, you know that's how they want to be sold. After all, if they weren't interested in that type of messaging, they wouldn't have [...]
Here's a marketing idea on steroids for your small business. Give your customers a book. And not just any book – but one that you've written. This book will immediately establish you as an industry expert, because only industry experts have books. It will also differentiate you from your rivals, because none of them will have [...]
Tell, don't sell – that's the key to content marketing. People hate to be sold to. But they like to be educated and entertained. If your business produces helpful, interesting blogs, videos and social media posts, you'll get customers to consume your marketing. And the more customers who consume your marketing, the more sales you’re going [...]
Free media coverage is one of the best forms of marketing ever invented. When a media outlet covers you for free – as opposed to a paid ad – it provides tremendous social proof for your business. That’s because most customers assume that the media gives coverage only to knowledgeable, trustworthy businesses. So how do you [...]
