Years ago, I met a successful business owner, who told me something I’ve never forgotten. She said the day her business took off … was the day she was forced to introduce a waiting list. The moment she introduced a waiting list, people became much hungrier to buy her service, because suddenly it was connected with [...]
I’ve got a secret ‘they’ don’t want you to know about. ‘They’ won’t tell you the truth; but I will. ‘They’ have been trying to conceal this secret for years – but now, finally, I’ll reveal it. Want people to read your emails or blogs? One way to make them click is to promise, in your [...]
Here’s a counter-intuitive marketing idea – tell people you don’t want their money. If you’re talking to a potential client and you realise you can’t solve their problem or they’re not suited to working with your business, you should tell them to go elsewhere. Of course, you should refuse their money for ethical reasons. But you [...]
The faster you move, the more you’ll differentiate yourself from your rivals. People associate speed with competence, which is why moving fast is a form of marketing. Most of your rivals are slow. So if you move fast when issuing quotes, responding to enquiries and doing jobs, you’ll leave a positive impression on your customers. High [...]
Your voice can be a powerful marketing weapon, whether you’re using it to record marketing videos or to give speeches. But weapons are powerful only if you know how to use them properly. If you don’t use your voice properly, people will fall asleep during your videos and speeches … which isn’t exactly good marketing. That’s [...]
You’d make more sales if more people trusted you, wouldn’t you? But when you meet a new customer, you’re just a stranger, so why would they trust you? That’s why every small business should have a high-value freebie they can offer to sceptical strangers. These freebies should be things that are of low value to you [...]
Do you have a collection of serious buyers in your database? If so, that can be a smart thing to mention in your property listings, provided you're specific. "We've got 16 serious buyers who have been approved for finance and are keen to buy right now – so if you want this property, you need to [...]
Have an opinion. Take a stand. Speak the truth about an issue your customers care about. Most small businesses are scared to voice an opinion. So they either keep silent or say what everyone else is saying. The moment you speak up, you’ll differentiate yourself from all the other same-same businesses and establish yourself as a [...]
As you know, buyers are sometimes sceptical about the things real estate agents say. That’s because there are some agents whose words and actions convey the message that they don’t care about the buyer; they just care about making a sale and earning a commission. If you convey that negative message in your property listings, buyers [...]
And the ideal length of a blog is…? Your blogs should use as many words as you need to make your point clearly – no more, no less. You’ve probably read (in a blog!) that Google wants your blogs to be X number of words, and therefore all your blogs should contain X words, and if [...]
