What are the people in your farm area like? What are their values? What are their likes and dislikes? What are their fears? What are their hopes and dreams? And how do these things change from demographic to demographic? What are the younger people in your area like compared to the older people? What are the [...]
When you write property listings, do you ever feel you keep saying the same thing in every single listing? When you write on a niche topic, whether you’re a real estate agent or a journalist, it’s easy to fall into the trap of being repetitive, because your topic is limited. The way around this problem is [...]
We’ve all heard the story… An unknown artist sells a painting for $1,000. Later, she becomes famous. At that point, the owner of the painting resells it for $1 million. How is it possible that the exact same painting could fetch two very different values – $1,000 and $1 million? The reason is that people are [...]
The Big Mac is the most popular hamburger in the world in terms of sales – but when people do a blind taste test and compare it with rival burgers, the Big Mac gets the lowest points for taste. Coke outsells Pepsi and also costs more – but when people do a blind taste test, they [...]
Did you know potential customers are secretly visiting your website? And did you know that when these customers secretly visit your website they’re secretly deciding whether to spend money with you … or your rivals? That’s why it’s so important you have a website that attracts rather than repels your customers. Here are three things you [...]
“You’ve got to watch this movie – it's just like every other movie!" “You’ve got to visit this restaurant – its food is just like every other restaurant’s food!” “I’ve just met the girl I’m going to marry – she’s just like every other girl!” Sounds strange, right? That’s because, when we get excited about things, [...]
I publish videos every single day to promote by business, Hunter & Scribe – with today being number 400. So I often get asked: “Nick, how do you keep thinking of new video ideas?” But if you were to watch all 400 videos in one sitting you would be amazed not by how many ideas I’d [...]
Imagine you had to choose between a busy restaurant and a quiet restaurant – which would you choose? When you write property listings, you need to give buyers the impression that your property is the busy restaurant. But it’s not enough just to say: “This home is amazing and is sure to sell fast.” You need [...]
There are two things you need to do if you want to succeed on social media. First, you need to post regularly. Second, you need to engage with other people’s content regularly. Posting positions you as a thought leader. Engagement builds relationships. The more people on social media who consider you a thought leader, and the [...]
Imagine you're holding an ice cream cone. It's a sunny day, and the cool, delicious chocolate ice cream has already started dripping down the cone, leaving a dark trail in its wake. Smell the ice cream – the rich chocolate aroma. Imagine how good it will feel when you finally get to taste the delicious chocolate [...]
