When my friend had a birthday problem, he came up with a brilliant marketing solution. Every year, he would send out invitations to his birthday party … and would get annoyed with the way people would procrastinate about replying. So, one year, he mentioned in his invitation that he was setting a strict limit of 50 [...]
You know you need to do more blogging. When customers secretly visit your website to research your business, your blogs (or lack thereof) will significantly influence whether they spend money with you or your rivals. So you need to do more blogging. To help you out, I’m giving you five blog titles. If you’re not a [...]
There’s a wonderful anecdote about Robert Kiyosaki, the author of Rich Dad, Poor Dad. Kiyosaki once said there’s a reason people like him are called “bestselling authors” rather than “bestwriting authors”. Creating a wonderful product isn’t enough to make sales. You also need to market it. You’ll make more sales of a bad product with good [...]
Every little thing you do and your business does either adds to or subtracts from your reputation. So, every day, you have a chance to improve your reputation, even by just a little bit. That’s why you need to make a point of doing the little things well, and repeatedly, because a good reputation will attract [...]
It’s possible to feel you know someone and have a (platonic) relationship with someone you’ve never met. You might feel that way with athletes, newsreaders and movie stars. You can make your customers feel that way about you too. How? By regularly posting content. As you post more content, you’ll gradually move from stranger to acquaintance [...]
If you love someone you have to set them free ... and if they return to you, you know they're yours. The same rule applies with marketing. Some small businesses put out aggressive, needy marketing, because they fear that if they don’t hook the customer then and there, they’ll lose that customer forever. A better approach [...]
This might sound like a stupid question, but do you want more customers? If so, you need to do more content marketing. If your rivals publish more content than you, can you really be surprised and disappointed if they get more customers than you? Content marketing will help your small business build trust, credibility and brand [...]
The headlines you use on your blogs are vital. The number one reason why someone will or won't read your blog is because of the headline. More people will read a bad blog with a good headline than a good blog with a bad headline. So what makes a good headline a good headline? First, a [...]
Commenting on social media posts is a great way to build relationships with potential clients and referral partners – provided you go about it the right way. You can’t build relationships with thoughtless two-word comments like “Great post!”. Instead, you need to put in some effort, and do one of these four things: Answer a question [...]
If you want to write a great ebook, you need to work backwards. First, think of a title that is both descriptive and enticing – The 5 Most Expensive Mistakes People Make When Filing Their Taxes, for example. Next, think of the chapter headings – for example, each mistake might be a chapter heading. After that, [...]
