Most people use too many words when they write. I used to make that mistake. You’re probably making that mistake now. Here are three reasons why you need to train yourself to be more concise when you write content marketing, customer emails or customer proposals: Shorter arguments are more persuasive than longer argumentsShorter lessons are easier [...]
Most marketing is self-obsessed – it focuses on how wonderful the business is rather than focusing on the customer. We've all been exposed to so much self-obsessed marketing since we were children that this kind of marketing has become normalised, and we think this is how marketing is meant to be done. But it's not. Good [...]
Doing ongoing content marketing requires discipline. But it requires much less creativity than you think. You don’t need to think of new ideas all the time. You can keep saying the same 10 things again and again and again. Customers won’t criticise you for lacking imagination. Rather, they’ll see your narrow focus as a sign of [...]
Is making sales a priority for your business? If so, you need to make marketing a priority – because marketing is what generates sales. I’m always confused by those business owners that are desperate to make sales, but have no interest in doing the thing that generates those sales. The more marketing you do, the more [...]
Radio, podcast and video interviews can be a great way for you to promote yourself and your business. Here are three tips for getting the most out of your interviews: Let the host control the conversation – that will help you build rapport with the host and their audienceProvide clear, concise answers to the host’s questions [...]
The easier you make things for your customers, the easier it becomes for them to make decisions – like choosing your business. Confusion and uncertainty are obstacles in the way of customers spending money with you. One of the things that causes confusion and uncertainty is when your communications are hard to understand. That’s why when [...]
Somebody once told me that if you don’t ask your customers for testimonials, you have a hobby not a business. It’s so important to get reviews from your customers, because you can then take those reviews and use them to prove your value to potential future customers. I know it can feel awkward to ask customers [...]
There are few things more annoying than needy marketing. Please look at me! Please like me! Please give me money! Instead, focus on putting out marketing you know is helpful and educational. If you publish enough of that kind of marketing, you’ll slowly and steadily build an audience. At that point, you’ll have customers who are [...]
Do a little bit of marketing today. Do a little bit of marketing tomorrow. Do a little bit of marketing the day after that. If you do a little bit of marketing every single day, you won’t notice any impact in the short-term … but off in the future, when you look back, you’ll realise you’ve [...]
I don’t know what industry you’re in, but I know this for a fact – your industry has acronyms that make sense to insiders like you but which confuse outsiders. How do I know? Because every industry uses acronyms. You work in your industry every day, so those acronyms make perfect sense to you. But your [...]
