This is my 600th daily marketing video. If I've done so many videos, that must mean I have a natural talent for public speaking, right? Wrong. I used to be terrible at speaking and terrified of it. What changed was I did lots of practice, gave lots of speeches and recorded lots of videos. Now, I’m [...]
If you want your customers to do multiple things, you need to ask for them one at a time. If your marketing includes multiple calls-to-action, your customers will be confused and they won’t do anything. If you send customer service emails that ask your customers to do multiple things, they’ll be confused and they won’t do [...]
You need to regularly update your website. Partly, that refers to the way your website looks – you don’t want to have one of those websites that looks like it was built in the 1950s. Mostly, though, that refers to the content on your website. When you’re thinking about making a purchase and you’re visiting different [...]
If you want free media coverage for your small business … you need to make it in the media’s interest to provide that coverage. That means doing two things. First, you need to provide the media with content that would be interesting to their audience. Second, you need to make it easy for the media to [...]
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Wise words from Andrew Davis. That’s why you should view content marketing not as a way to flog your products but as a way to build relationships. Why do I do these daily videos? Because I know every time you watch one, I’m building a [...]
Do you ever wonder why you struggle to explain something in simple terms? It’s probably because you don’t properly understand the idea you’re trying to explain. You probably have a general understanding of the concept, which is why you’re able to explain it in general terms. But if you can’t explain it in clear, specific terms, [...]
Struggling to think of content marketing ideas? Well, they’re all around you. The questions your customers ask, the conversations you have with your colleagues, the content other people share – these are all sources of topics for blogs, videos and social media posts. You have to keep your ears open. And you have to create a [...]
The aim of marketing is to get in front of your customers as often as possible, and to prove your value every time you do so. With that in mind, one clever marketing tactic is to make a list of, say, 50 potential clients, check their social media feeds every day and comment on all relevant [...]
Marketing costs money, so I understand when small businesses choose to limit their marketing due to a lack of funds. What I don’t understand, though, is when businesses tell me they’ve decided to cut back on their marketing because they’re worried about overexposure. Being less visible does not lead to more sales; being known by fewer [...]
Every day, you should call at least one person from your network. This might be a client, a referral partner, a supplier, an industry colleague or even a friend. Don’t call with an agenda – call just to chat. This will do two things. First, you’ll develop a reputation as a friendly person, which will be [...]
