Wondering how often you should do marketing? The answer is – ideally, every day. That's because the point of marketing is not to do marketing; it's to make sales. Marketing leads to sales, so the more marketing you do, the more sales you're going to make. The more times you get in front of your potential [...]
Video marketing is a great way for small business owners to build a personal brand and promote their business. But many people are scared to do videos because they're worried what people might think. I can relate – for most of my life, I would've been too scared to do videos like these. One day, though, [...]
Here's a surprisingly effective writing tip – embrace full-stops. Good writers make it easy for readers to digest their ideas – and one way to do that is to present those ideas one at a time. The way you do that is by making a point – and then inserting a full-stop. Good writers love full-stops. [...]
Some small businesses are reluctant to do marketing because they don't want to annoy their customers. But that mindset is wrong. It's not marketing that annoys customers; it's annoying marketing that annoys customers. Annoying marketing tends to be the kind that focuses on the business and has a 'sell, sell, sell!' approach. Interesting marketing tends to [...]
We can cover enormous distances over the long term if we just take enough small steps. Don’t worry if your marketing doesn’t produce results in the short-term – it never does. And don’t be scared about the amount of work you have to do, over the long-term, to produce results, because you don’t have to do [...]
Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. Some small businesses refrain from marketing because they don’t want to repeat messages. But that ignores three points: Most people wouldn’t have heard your message the first time you said itMost of the people who [...]
What happens when you ‘sell, sell, sell’ in your marketing? You ‘kill, kill, kill’ the deal. The ‘sell, sell, sell’ mentality makes you look selfish and uncaring. Instead, you need to give customers information they consider interesting, relevant and helpful. If you do that, customers will respond positively to your marketing, because they’ll feel you care [...]
Imagine if I told you that you needed to improve your CTR by EOFY so you could maximise your ROI. Would you have any idea what I was talking about? Some people would understand the instruction. Others, though, would have no idea they were being asked to improve their click-through rate by the end of the [...]
Your greatest rival is not another business. Your greatest rival is the status quo. When potential customers decide not to buy from you, it’s generally because they choose to do nothing rather than actively seek out a rival business. Sometimes, doing nothing means not buying your product / service at all. At other times, doing nothing [...]
The more education you give, the more business you get. There are numerous ways you can educate your customers, including videos, blogs, webinars and phone calls. This give-first philosophy works on several levels: It helps you attract attentionIt gives you a chance to prove your expertiseIt creates a feeling of gratitude in your customers, which makes [...]
