Governments around the world publish propaganda. Some of the propaganda is so obviously propaganda that it lacks credibility. But the best propaganda doesn’t feel like propaganda, which makes it both enticing and persuasive. A similar rule applies to content marketing. Content marketing that smells like content marketing will be less effective than content marketing that feels [...]
The more often your customers think of you, the more often they'll buy from you and the more often they'll send referrals your way. That's why you should look for ways to regularly remind your customers of your existence. One-to-many interactions (such as email newsletters) are great, but you should also look for ways to have [...]
If you want to succeed with marketing, follow these two tips. First, do it every single day. Daily marketing is the fastest way to build trust, credibility and brand recognition with your customers. Second, provide valuable information in every single piece of marketing. For example, you might answer questions, provide advice, solve problems or share news. [...]
One of the biggest mistakes that people make with writing is using too many words. There are two parts to this mistake: Using 20 words where only 10 are neededIncluding information that seems important to you but isn't relevant to your reader Why is writing too much a problem? Because information is easier to digest and [...]
You might have the world’s greatest products – but if customers don’t know they exist, you’re not going to make any sales. That’s why you need to learn how to attract the attention of customers. But how? By following this three-step formula: Find out where your customers are hanging out, whether online or offlineActually hang out [...]
Starting your own podcast can be a powerful marketing weapon – but not for the reason you're thinking. Most podcasts have tiny audiences, which means it's really hard to make an impact on podcast listeners. But where you can have a big impact is with podcast guests. If you interview a potential client or referral partner [...]
There are three reasons why your small business might be struggling. Most of your potential customers don't know you existThe few customers who do know you exist can't see how you're any different from your rivalsWhen potential customers contact you, you struggle to overcome their objections Marketing can help you with all three problems: The more [...]
The content you publish on social media is seen by only a fraction of your followers. You should see that as a positive rather than a negative. The reason is that you can republish timeless, evergreen content multiple times – potentially forever. For example, only a fraction of my followers are watching this video you're looking [...]
Please be patient when you do marketing. Success doesn't come from doing the right things a few times. It comes from doing the right things hundreds or even thousands of times. You can't expect to get immediate results with marketing, because that's not how marketing works. You have to repeat your marketing messages again and again [...]
Imagine you wanted to visit a holiday resort. How seriously would you take a brochure that said the resort was “perfect for young people, old people, singles, couples and families”? Imagine you wanted to go to the cinema. How seriously would you take an ad that said a movie was “perfect for lovers of comedy, sci-fi, [...]
