One of the things that holds back small businesses from blogging is they’re unsure what to blog about. The next time you ask yourself “What should we blog about?”, ask yourself a second question: “What would our customers like us to blog about?” No matter what industry you’re in, your customers want you to produce blogs [...]
One of the big challenges you face as a real estate agent is attracting attention. There are so many other agents selling so many other properties, so how do you get buyers to focus on yours? Well, when you write a listing, you need to think of at least one thing that differentiates your property from [...]
Video marketing is a great way to build trust with potential customers. And it’s free. So why aren’t you doing video marketing? Customers are far more likely to feel like they’re in a relationship with you through watching your videos than through reading your blogs or social media posts. That’s why video marketing is far more [...]
One of the reasons real estate agents like these videos I do is because I speak in plain English. If I used complicated words or marketing jargon, people wouldn’t understand, they’d feel frustrated and they’d stop watching. So my message wouldn’t get through. You should take a similar approach when you write property listings. If you [...]
Before the internet, you’d know when you were being interviewed by potential customers. They would phone you or visit your shop, and you knew this first interaction might be the deciding factor in whether or not they spent money with you. These days, though, customers interview you in secret and before they’ve interacted with you. How? [...]
Less is generally more when you write property listings. Resist the temptation to stuff your listings with a million reasons why someone should buy the home. Buyers will be confused, because they won’t know where to focusYour stronger arguments won’t bolster your weaker ones; instead, your weaker arguments will undermine your stronger ones Instead, limit yourself [...]
Guess what happened yesterday? Your rivals marketed to your customers. Guess what’s happening today? Your rivals are marketing to your customers. Guess what will happen tomorrow? Your rivals will market to your customers. Feeling threatened? You should, because on any given day, at least one of your rivals is marketing to your customers. What can you [...]
Buyers will get excited by your property listings if they're interesting, relevant and helpful ... and ignore them if they're boring or irrelevant or unhelpful. Unfortunately, far too many agents write that second type of listing. When you write listings, you need to include information your buyers care about; information that stirs their emotions and makes [...]
Networking, or face-to-face marketing, can be a really effective form of marketing. But only if you do it correctly – and most people don’t. Most people make the mistake of meeting somebody and quickly pressing for a sale, either explicitly (by asking for it) or implicitly (by demonstratively handing over their business card). Would you buy [...]
If a tree falls in a forest and no one is around to hear it … does it make a sound? If a business is an expert in its field and nobody recognises its expertise … does it actually have expertise? Sadly, many small businesses are experts, but don’t get the recognition they deserve from their [...]
