"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death." Truer words were never spoken, Leo Burnett. If your marketing is boring, people won’t consume it. And if people don’t consume your marketing, it won’t generate sales. That’s why your [...]
Studies show that when you have a face-to-face conversation with someone, only 7% of communications comes from the words you use – 38% comes from your tone of voice and 55% comes from your body language and facial movements. When you communicate with buyers through your property listings, there is no body language and facial movements. [...]
Humans are not logical, we’re biological. Thanks to brain coach Jim Kwik for that gem. We don’t think with our heads. We think with our hearts – and then use our heads to justify our emotional decisions. So don’t aim your marketing at people’s logical brains, because that’s not what they’re using to make their buying [...]
Real estate agents make five big writing mistakes when they write property listings: Not getting to the pointUsing too many wordsUsing real estate jargonTalking about themselvesFocusing on the features of the home So if you want to write effective listings, you need to do these five things: Get to the pointBe conciseUse simple, everyday languagePut the [...]
Are you a perfectionist? If so, I’ve got some bad news for you. While you’re busy editing that blog for the 50th time or shooting that video for the 100th time, your rivals are pumping out imperfect marketing. And they’re using that marketing to steal your customers. Imperfect marketing you do publish is better than perfect [...]
Planes need more power to take off and ascend than to cruise at altitude. Marketing and business work the same way. It takes far more effort to build trust, credibility and brand recognition through your initial marketing than it does to maintain your position through ongoing marketing. So don’t be discouraged if you generate little or [...]
Want to write better property listings? Use fewer words. That doesn’t mean you should include less information in your listings. It means you should present that information more concisely. Concise listings are more readable and therefore more persuasive. The reason my videos are so effective is because even though they're packed full of useful information, they're [...]
You know how the first few times you hear a song you often don't like it? And how you don't remember the melody and the lyrics? But then how the song suddenly makes sense one day after you've heard it 10 or 15 or 20 times? Your customers react the same way with your marketing messages. [...]
Here’s a common mistake you might be making with your property listings – writing for yourself and not your buyers. Your goal should not be to write a certain number of words or list a certain number of features or use a certain number of real estate terms. Your goal should be to inspire buyers. That [...]
You know how sometimes you visit a website … and you click on the blog section … and it’s been eons since the business last published a blog? You immediately think negative thoughts about the business. Maybe you think they’re lazy. Maybe you think they’re unprofessional. Maybe you think they’re not keeping up-to-date with industry trends. [...]
