Here’s one way to recruit some unpaid marketing representatives. Form a partnership with a non-rival business that has the same customers as yours. For example, if you run a mortgage broking business, a real estate agency would have the same customers but not be in competition with you. If you can convince them to promote your [...]
Think of the most charming person you know. What makes them so persuasive? Chances are, it’s not what they say; it’s how they say it. In other words, when they charm you, it’s not because their words are aimed at your head, but because they’re aimed at your heart. We all like to think we’re rational, [...]
Your customers want you to tell them stories in your marketing. Because think about it – your customers’ favourite way to relax is to consume stories. They swap anecdotes with their friends. They read novels. They watch movies. Stories, stories, stories. So why not give them what they want? Ditch the dry facts. Instead, focus on [...]
I want you to imagine a really busy open home. The reason it’s so busy is because you’ve written such a persuasive listing that buyers are hungry to inspect your property. At this really busy open home, buyers are finding it hard to park, there are lots of shoes out front and people are bumping into [...]
Email marketing can deliver sales – but only if you do it correctly. If you’re not generating sales from emails, it’s probably because you’re making one of three key mistakes. First, you might not be doing it. If you’ve got a database, why wouldn’t you market to it regularly? Second, you might be using boring subject [...]
When you write a property listing, you don’t want to save the most powerful information for the end of the listing – because a lot of buyers won’t read that far. Instead, present your key facts and your most persuasive arguments in the headline and the opening sentences. That way, you’ll make a big impression even [...]
You know those people who never stop talking about their favourite subject? We have a name for people like that. No, not ‘bore’. It’s ‘expert’. People who constantly talk about a particular subject are regarded as experts – and so are businesses. So if you want your business to be regarded as an expert, you need [...]
Want to write better property listings? Then use shorter sentences. Long sentences are confusing, because they contain multiple ideas and they force the reader to absorb a lot of information in one hit. When you use short sentences, you tend to present one idea at a time. That makes it easier for readers to absorb your [...]
The only thing better than getting testimonials from your happy customers is getting great testimonials from your happy customers. Happy customers will want to give you great testimonials. But they’re often unsure what to say. So they’ll be grateful for any guidance you can provide. That’s why if a customer agrees to give a testimonial, you [...]
Whenever buyers click on one of your property listings, they’re asking themselves: “Why should I buy this property?” As the selling agent, it’s your job to persuade them. I know that sounds obvious, but many agents don’t provide buyers with a reason why buyers should buy their home. Some agents will say: “This is an amazing [...]
