"Marketing is no longer about the stuff that you make, but about the stories you tell." That quote from marketing guru Seth Godin is one you should bear in mind whenever you write a property listing. To translate Godin’s words into a real estate context: "Property listings are no longer about the home you sell, but [...]
Sorry to get snippy with you, but you’re probably missing out on an easy content marketing opportunity. The next time you publish a blog, why not take a few snippets from that blog and republish them as standalone social media posts? That way, one blog can be turned into, say, one blog and five social media [...]
Imagine if you weren’t allowed to write more than 10 words in a property listing. What information would you include in those precious 10 words? Obviously, you’d put a lot of thought into it, because you’d know the success of your campaign might hinge on those 10 words. Well, in a way, this situation already exists, [...]
You’re not the only one with a content marketing strategy – and you can use that to your advantage. There are other small businesses and solo entrepreneurs that are hosting podcasts or recording Zoom chats so they can promote their products and services. They need people to appear on their podcasts and Zoom chats – people [...]
Want to know the difference between good marketing and bad marketing? Bad marketing is all about what the business can get. Good marketing is all about what the customer can get. When you write property listings, are you focusing on making a sale … or helping your buyers? You should put all your energy into writing [...]
Want to write better property listings? Then stop selling homes ... and start selling dreams. Here's the difference: Agents who sell a home aim for the buyers’ heads and focus on the property’s features Agents who sell a dream aim for the buyers’ hearts and focus on the property’s benefits Buyers are emotional. So you need to [...]
Your content marketing is reaching more people than you realise. For every 1 person who likes or comments on one of your posts or videos, there are probably 10 who silently consume that content. And for every 1 person who silently consumes your content, there are probably 10 who see your content in their feed and [...]
Have you ever been on the internet, clicked on a news story, started reading it … but not finished it? Of course you have. You do it every day. So why would you bother starting a story if you don’t end up finishing it? Well, there are three main reasons: You get boredYou get distractedYou’re too [...]
How are your customers better off after they’ve used your products or services? Talk about it in your marketing. Don’t talk about the features of your products and services – talk about the benefits. Why? Well, people don’t spend money because they want features; people spend money because they want benefits. People buy the hole, not [...]
What happens when supply goes down? Demand goes up. When you write property listings, you’ll generate more demand from your buyers if they fear supply is limited. If days on market is falling, it’s easy to convince buyers that supply is limited – you just quote statistics. Another way to convince buyers supply is limited is [...]
