You need to tell stories in your marketing. But that doesn’t mean you need to keep thinking of new stories. Several stories or even one story will do. The trick is to find new ways of telling old stories, so they continue to seem relevant. Remember, the more times you repeat your key messages, the more [...]
What little things can you do for free that are of low value to your but high value to your clients? Helpful gestures are great marketing, because they show your clients you care about them. And when you take care of clients, they want to take care of you. Here are three small favours I recently [...]
What is stopping you from doing video marketing? Because educational videos like these are the quickest way to create a personal brand and to build trust with strangers. Video is also a great way to make hundreds or even thousands of people feel you’re speaking directly to them. Your marketing messages will be far more persuasive [...]
The number one mistake small businesses make with websites is not explaining in clear terms what they sell and what problem they solve. It needs to be clear enough that a 10-year-old can understand it. If a customer has to read through paragraphs of text to piece together the mystery, your website isn’t working. When someone [...]
It sounds strange, but I sometimes speak to businesses that don’t want to make more sales, because they say they’re already overwhelmed with demand. But if you’re in the 99% of businesses that do want more sales, you need to take marketing seriously. That means doing it every day and forever. If you want consistent sales, [...]
If you’ve ever read The Power of Moments, by Chip & Dan Heath, you would’ve learned a very important marketing and customer service lesson. You only need one exceptional touchpoint to wow a customer. You don’t have to nail every single touchpoint – you can make clients rave about you by doing just one thing that [...]
Don't just quote a statistic. Put your customers into the statistics. So don’t say “23.6% of people won’t have enough money in retirement.” Say “There’s a 23.6% chance you won’t have another money in retirement.” That makes your stats more powerful, and also makes your audience more willing to consider the solutions you provide after the [...]
Content marketing isn’t an all-or-nothing choice. You don’t need to choose between publishing content 365 days per year or publishing 0 days per year. Ideally, you should publish every day. But once per week is better than nothing; once per month is better than nothing. Just get started. Because the more you do, the more you’ll [...]
Republish your content. If it’s evergreen, why wouldn’t you republish it? If you wait three months before you republish a piece of content, 99% of people won’t notice – and those who notice won’t care. For example, this video tip is timeless, so why wouldn’t I republish it? Recycling your content marketing isn’t cheating; it’s smart. [...]
FOCUS – follow one course until successful. This is a good rule to follow in business in general and marketing in particular. It’s so easy to get distracted by the latest marketing fad – our business has to be on the latest social media platform or advertise in this sexy new way. Trying new things is [...]
