You would’ve had thousands of one-off interactions with thousands of businesses over the years. So … how many of those businesses do you remember? You can’t expect people to remember your business or care about your business if you only get in front of them once, or once in a blue moon. You need to get [...]
To succeed with marketing, you need to be consistent and persistent. Marketing works when you keep repeating the same core message – again and again and again. In the short-term, you won’t see results, because it takes time to build trust, credibility and brand recognition. But if you keep repeating the same message, eventually it will [...]
The day I became a better communicator … was the day I realised misunderstandings were my fault. In the past, if I wrote something or said something my audience didn’t understand, I assumed it was because they were too stupid to appreciate my genius. One day, though, I realised I was to blame for not explaining [...]
The Big Mac is the most popular hamburger in the world in terms of sales – but when people do a blind taste test and compare it with rival burgers, the Big Mac gets the lowest points for taste. Coke outsells Pepsi and also costs more – but when people do a blind taste test, they [...]
Have you ever spoken to a potential customer who keeps questioning your integrity and competence? It’s frustrating, because you know you’re honest and you know you’re good at what you do – but the customer won’t accept your assurances. Want to know why you’re not cutting through? The reason is because you’re starting your sales pitch [...]
Good customer service is good marketing; bad customer service is bad marketing. So pay close attention to the customer service you get when you make purchases every day. Make a note of all the little things that please you – and try to emulate them in your business. And make a note of all the little [...]
There are two related reasons why I do these daily videos for my content marketing agency, Hunter & Scribe. The first reason I do daily videos is because the more times you get in front of your customers, the more trust, credibility and brand recognition you build. The second reason I do daily videos is because [...]
I often speak to small business owners who want to blog, who want to post on social media, who want to do videos – but they can't, because they're not good at those things. Newsflash: you're not going to magically become good at those things by not doing them. So practise. But when people say they [...]
Some businesses get so excited by a sudden influx of customers that they think it means they no longer have to do marketing. “We’re making all these sales now, so we no longer need to waste time and money on marketing.” But what they forget is that today’s sales were the result of yesterday’s marketing. Similarly, [...]
Should your small business be on LinkedIn, Facebook, Twitter, Instagram, Pinterest, TikTok, YouTube, Snapchat and every other social media channel? No. Your customers are on social media – so your business should also be on social media. But you don’t need to be on every channel – only those channels where most of your customers hang [...]
