My copywriting agency, Hunter & Scribe, rewrote the text on a finance company’s website. There were two problems with the old text. First, it used a lot of jargon. Second, it focused on the business rather than the customer. So we replaced the jargon with plain English. And we made sure the text focused on the [...]
One of the big mistakes small businesses make with content marketing is to treat it as a bonus activity they do if they find the time. Content marketing shouldn’t be a sometimes activity. It should be a daily, non-negotiable activity. You need to start seeing content marketing as an essential pillar of your business – like [...]
Your customers want to live better lives. They want solutions to their problems. They want answers to all the confusing questions in their heads. So, every day, they’re going on the internet and social media to find this valuable information. They’re going to get it from somewhere – so it might as well be your business. [...]
What is marketing? My definition of marketing is that it’s any activity – paid or unpaid – that allows you to directly or indirectly get in front of a customer. Marketing can include Facebook ads, Google ads, social media posts, blogs, videos, cold-calls, emails, text messages, direct mail, car wraps, outdoor signs, networking and more. So [...]
There are two main reasons why business is hard. First, you've got lots of rivals fighting for the same customers. Second, it's hard for you to attract the attention of those customers and to differentiate yourself from those rivals. So imagine if there was some sort of way you could solve those two problems? Well, there [...]
Talk to your customers like they’re people. It sounds obvious, but most businesses don’t use everyday language when they do marketing. Instead, they use stuffy, corporate language that is not only off-putting, it’s also confusing. Don’t confuse ‘formal’ marketing for ‘good’ marketing. Good marketing is marketing that is relatable and easy to understand. Formal marketing tends [...]
In your marketing, you have to be willing to give up something. If you want to attract older customers, you have to be willing to give up younger customers. If you want to attract female customers, you have to be willing to give up male customers. You can’t be all things to all people. If you [...]
When you do marketing, don’t focus on how you can get your business to sell. Instead, focus on how you can help your customer buy. When businesses put out marketing designed to get a sale, they tend to produce self-centred marketing that makes the customer feel cheap. But when businesses put out marketing designed to help [...]
Does your small business have values? If so, you should share these in your marketing. Why? So you attract like-minded customers. Just make sure that when you share your values in your marketing, you do so in a way that focuses on the customer rather than your business. For example, if one of your company’s values [...]
My content marketing agency, Hunter & Scribe, signed a client who wanted help writing a book. He’s making a sizeable investment, for three reasons: He’s Hunter & Scribe for our expertise He’s going to print thousands of copies of his book He’s going to give away these books for free So why is he making such a [...]
