Does your small business want more people to consume its content marketing? In that case, why not make your content easier to consume? For example, shorter videos are easier to consume than longer videos – which is why Hunter & Scribe keeps its marketing videos to under 60 seconds. Blogs that use simple words and avoid [...]
Don’t make the mistake of turning your content marketing into corporate propaganda. No-one likes it, especially your customers. Instead, publish content that your customers regard as relevant, interesting and helpful. If you provide them with valuable information, then they won’t feel like they’re being marketed to. They’ll want to consume your content and come back for [...]
Customer emails with vague questions aren’t annoying. They are an overlooked content marketing opportunity. Resist the temptation to send a quick reply, or to copy and paste your answer. Instead, take the time to craft a long, detailed, personalised response. Why? The person who’s looking at it is your target market. You know they’re going to [...]
Do you want to know a common marketing mistake that drives me absolutely crazy? It's when small businesses have typos and grammatical errors in their marketing copy. This ‘small’ mistake is actually a big mistake that will end up costing you sales. Marketing is about building trust and credibility with your audience. Spelling mistakes and grammatical [...]
People do business with small businesses they trust. If your small business can win the trust of customers, that will translate into sales. Trust equals sales. But trust isn’t established overnight. It takes time to build. So how do you win their trust? That's where marketing comes in. Provide your customers with helpful, interesting and relevant [...]
Good marketing includes a good call-to-action. But what's a good call-to-action? To create a good call-to-action, you need to follow these three rules: Make it easy to find. If your customers can’t find instructions for what to do next, how will they do it? Make it easy to understand. Write in clear, precise English. Make it [...]
There are two types of marketing you can do – sporadic marketing and good marketing. Sporadic marketing doesn't work. It’s like wanting to lose weight and get fit, but only going to the gym once a month. If you want your marketing to succeed, you need to be in front of your target market every day. [...]
Unsure what to talk about in your content marketing? Here are five ideas: Offer advice Share news Provide analysis Answer questions Bust myths What do they all have in common? You’re not talking about yourself or your small business. Instead, you’re focused on providing your customer with valuable, helpful and relevant information. Always look to add [...]
If your small business regularly publishes blogs, don’t make the mistake of making your blogs too long. Shorter blogs are generally more effective than longer blogs. Why? Because we all prefer easy-to-consume information. Two-hundred clear and concise words are better than 500 that drone on and on. Don’t force your customers to work hard to find [...]
Stop thinking of your small business as, say, an accountancy practice that does content marketing on the side. Instead, start thinking of your small business as a media company that does accountancy on the side. Why? Well, the small business that puts out the most helpful and relevant content wins. Once you become obsessed with pumping [...]
