In fact, it’s never been more effective. "But doesn't everyone do digital marketing these days?" Exactly. Twenty-five years ago, letterboxes were stuffed full of print marketing. All those businesses would have been competing for your attention. Fast forward to today, and the letterbox has never been emptier. Put your marketing in there and it will get [...]
Small businesses like to use a lot of facts in their marketing. They think facts are the best way to influence their customers, make them see reason and spend their money. But the problem is, it’s not. Humans tend to be emotional creatures rather than rational ones. We usually respond better to stories that trigger our [...]
Imagine Levis released a one-size-fits-all pair of jeans that were meant to be worn by everyone from children to adults, tall people to short people. Would they be a comfortable, effective pair of jeans? Of course not. The same lesson applies to marketing. You can’t send the same marketing messages to every single one of your [...]
Repetition is one of the keys to succeeding in marketing. Repetition is one of the keys to succeeding in marketing. As a small business, you can’t tell your customers something once and think they’ll care. Let alone remember. You’ve got to be more like the big businesses. Big businesses have one core message that they repeat [...]
The number one rule of marketing is ... to stand out. It might seem obvious, but most small businesses are terrified of standing out. They take a sneaky look at what their rivals are doing and then do the same thing. Fitting in seems like the safer option. But the problem is when your marketing looks [...]
Our company unleashes integrated solutions! We synergise global methodologies! We scale holistic partnerships! What does any of this mean? No idea. Does anyone like this claptrap? No one likes it. But the bizarre thing is that whenever small businesses start marketing they can’t resist the urge to talk about their holistic game-changing paradigm shifts. Stop putting [...]
Fun fact of the day: 95% of all marketing is boring and stuffy Inject some humour in your marketing and you’ll immediately differentiate your business from your rivals. It doesn’t have to be the world’s best joke. Customers will appreciate you doing something even a little bit amusing. If you make them laugh, you’re well on [...]
Don't have time or money to do marketing right now? I'm sure your rivals will be delighted to hear that. Because on any given day, at least one of your rivals is marketing directly to your customers. That's why you need to find the time to do marketing every day. It doesn't have to be expensive. [...]
