Find excuses to call your clients. It might be to wish them a happy birthday or Christmas. It might be to congratulate them on the success they just shared on social media. It might be to recommend a book or movie you know they’d like. These should be friendly chats rather than sales calls. If you [...]
Do you ever see marketing videos on social media and wish you had the confidence and skill to publish one of those videos? You can – you just need to take the first step. My advice is to begin by recording videos on your phone that are for your eyes only – don’t show them to [...]
Here are five free marketing ideas you can use to grow your business and your network: Publish helpful videos that educate your target marketHave one virtual lunch per week with a potential customer or referral partnerEngage with social media posts being published by your customers and referrersAsk your happy customers for testimonialsWrite a value-packed ebook to [...]
Here’s a curious thing about marketing. Sometimes, a person will tell me they see my videos everywhere, they really like the videos and they’ve learned a lot from the videos. Yet when I then ask them which videos they’ve liked or which ideas they’ve learned, they struggle to reply. It might seem like my marketing is [...]
It doesn't matter how good you are – your products will not magically sell themselves. If people don’t know you exist, how are they going to know you can solve their problem? And even if people do know you exist, why would they choose you over the hundreds of other businesses that do the same thing [...]
There are two big problems with doing inaccurate marketing. First, your reputation always catches up with you, for better or worse. If you talk about how amazing your customer service is, even though, deep down, you know your customer service is sloppy, the market will eventually realise there’s a disconnect between your words and actions, and [...]
If you want to know how to do great marketing, follow this advice from Jonathan Lister: “Speak to your audience in their language about what’s in their heart.” In other words, when you do marketing, you need to talk about things your customers care about. And you need to deliver that information using the words and [...]
If a stranger sat down next to you on the bus and tried to sell you life insurance, how likely would you be to buy it? On the other hand, if you bumped into an old friend on the street and he tried to sell you life insurance, how likely would you be to buy it? [...]
Three men were working on a building site. They were asked what they were doing. The first said: ‘I’m laying bricks.’ The second said: ‘I’m blowing glass.’ The third said: ‘I’m building a cathedral.’” You want your staff to feel they’re building a cathedral, rather than merely laying bricks or blowing glass. To do that, you [...]
Customers have an anti-persuasion forcefield. Even if you’re honest and your products are magnificent, the customer's default position is to reject your claims. The way around this is to avoid having to persuade them. If a customer sees lots of your marketing over an extended period of time, and if that marketing is always helpful, you [...]
