This is the 500th marketing video I’ve published in 500 days. That’s video after video after video, designed to promote my content marketing agency, Hunter & Scribe, and build my personal brand. Why have I published so many videos? Because when it comes to marketing, quantity is vital. Don’t let anybody tell you otherwise. Showing up [...]
Send the message that your business and your customers are all in it together. It’s not ‘you and us’ – it’s just ‘us’. You’re all in together. You have the same values. You speak the same language. You care about the same things. If your customers believe that you’re part of their tribe and they’re part [...]
The way you treat someone when you have power over them is how they will one day treat you when they have power over you. This is my way of saying that your business should help customers even when you have no way of making money out of them. We've all had situations where we've made [...]
One of the reasons people fail with networking is when they meet someone valuable … all they do is talk about themselves. This is often a sign of insecurity – you’re so desperate to impress that you can’t stop talking about what you do and how good you are. So if you’re not going to talk [...]
How do you know when your marketing is successful? When prospects come directly to you for solutions. So how do you get to that stage? By putting in a lot of effort. You need to consistently produce quality marketing over the long-term before you start attracting customers on a regular basis. Why? Because there are lots [...]
Every time you do a video, you're also doing an audition for a podcast, radio, TV or conference appearance. That’s because more people than you realise are watching your videos – and they’re taking notice. The more videos you publish, the more likely you’ll catch the eye of someone who can offer you or your business [...]
Stop seeing your personal brand as an ego trip and start seeing it as a business. You need to treat your personal brand like a business, because whether you’re a small business owner or an aspiring entrepreneur, your personal brand is a form of currency. The stronger your brand, the more clients and referral partners you’ll [...]
Years ago, when I was a journalist, I interviewed a business owner who’d won a customer service award, and I learned a really important lesson about customer service. He said he hated it when a customer called his company to ask about their case, because it meant his team hadn’t been keeping the customer in the [...]
Too many small businesses are making a 50% effort with content marketing but expecting to get 100% results. What you get out is what you put in. If you want to succeed with content marketing, you need to commit to regularly publishing quality content – the key words being ‘regularly’ and ‘quality’. If you regularly publish [...]
When you speak, people see you as a leader. That’s why public speaking is a great skill to learn. If you feel confident speaking, you’re going to record videos like these and you’re going to deliver speeches at events and conferences. When you do that, potential customers and referral partners will see you as a leader. [...]
