Did you know that dating profiles with photos get far more attention than dating profiles without photos? Or so my friends tell me. There are a few reasons why. First, some people are just superficial. Second, and more importantly, when you can see someone’s face you tend to find them more trustworthy and credible. There's a [...]
Here's a common piece of marketing advice I give to small business owners: do daily marketing videos. They are a really effective way of getting in front of your customers day after day, building trust, credibility and brand recognition. Those, in turn, lead to sales and referrals. Now the big objection I always get from small [...]
If you’re a fan of creative marketing, you’ll love what American real estate agent Tyler Bigbie did to market himself to potential customers. Bigbie used a really simple marketing video to attract attention and differentiate himself from his rivals – as you’ll see on this Instagram link. For those unable to watch Bigbie’s Instagram video, here’s [...]
Believe it or not, this is not only the 116th video in the daily marketing series, it's also an historic video. Why? Because it's the first video in the series to be recorded with a tripod, making it look more professional. Does it matter that the previous videos were inferior? No, because imperfect action in marketing [...]
The fastest way to build trust with potential customers is face-to-face, as I explain in this episode of 3MinuteMarketing. The obvious way to do that is to actually meet, because there’s something powerful about shaking someone’s hand, looking them in the eye and getting to know them as a person. But there’s another way – publishing [...]
Want a free, easy way to build your personal brand and promote your small business? Do daily marketing videos. You're not going to generate leads or sales based on any one video. But if you put out enough interesting, helpful content, the sheer accumulation of all that marketing will eventually attract the attention of your target [...]
Face-to-face marketing is the most successful marketing there is. It’s the fastest way to build trust and credibility. It’s better than text messages, emails, letterbox drops and even phone calls. And the best thing is that you don’t even have to be in the same room to do face-to-face marketing. Video is just as effective. This [...]
Don't have time or money to do marketing right now? I'm sure your rivals will be delighted to hear that. Because on any given day, at least one of your rivals is marketing directly to your customers. That's why you need to find the time to do marketing every day. It doesn't have to be expensive. [...]
