When it comes to content marketing, high standards are good, but incredibly high standards are bad. Your content marketing doesn’t need to be perfect. It just needs to be good enough. If you hold off marketing until everything is perfect, you’ll lose sales to imperfect rivals who are publishing imperfect content. Content marketing with the odd [...]
Does every business need to do marketing? Of course not – only those businesses that want to make sales. Sales is the number one activity of any business. But marketing is a close second. And, as a general rule, the more marketing you do, the more sales you make. On any given day, at least one [...]
Whose fault is it when something goes wrong in my business, Hunter & Scribe? My fault. Everything that goes wrong is my fault. When things have gone wrong, it's because I haven't been good enough at the time. My response has always been to follow Jim Rohn’s advice: "Don't wish it was easier; wish you were [...]
Good marketing focuses not on the business but its customers, as I explain in this episode of 3MinuteMarketing. “But what should we talk about in our marketing?” you might be wondering. Well, the moment you start thinking about your customers is the moment you start answering that question. Talk about your customers’ hopes, fears and values. [...]
The number one aim of your customers is NOT to spend as little as possible. How do I know? Because if the number one aim of your customers was to spend as little as possible, they wouldn’t be speaking to you about making a purchase – because, after all, it’s impossible to spend less than $0. [...]
Did you know that you can change the way customers perceive your small business just by changing the stories you tell in your marketing? Take these three examples: Australian baby formula – it’s perceived as an everyday product in Australia but a high-status product in China Norwegian salmon – it’s perceived as a staple in Norway [...]
This might sound controversial, but a lot of small businesses don't know what they're selling. You might think you do, but you don’t. What you actually sell isn’t your product, but the product behind the product. For example, if you run a hardware store, you might think you sell drills. You don’t. What you actually sell [...]
Don't make the mistake of thinking that marketing is solely an external exercise. Small businesses should also market internally to their staff. Take the time to explain to them your company’s values, mission and purpose. Why? Because if your staff really buy into what your company is about, they're going to deliver better service and be [...]
The best marketing talks not about your small business but about your customers. So don’t tell your customers that your business was founded 28 years ago; tell them that your business has years of experience solving problems just like theirs. Don’t tell customers that you’re proud of your products or services; tell them how their lives [...]
Video marketing is such a wonderful form of marketing for two reasons. It’s free. And it allows you to build trust and credibility with potential customers and referral partners faster than text-based marketing. These daily marketing videos I do for Hunter & Scribe are a case in point. But many small business owners feel uncomfortable with [...]
