There is no excuse for small businesses not to do content marketing. Don’t have money to do content marketing? Well, publishing videos, blogs and social media posts is free. Don’t have time to do content marketing? Well, you can dump the work on a content marketing agency, like Hunter & Scribe. The problem with making excuses [...]
When you run a business, everything is your problem. When you're an employee, and your company encounters problems, whether they involve marketing or some other field, they’re generally someone else’s responsibility. But when you’re an entrepreneur, and you encounter problems, you have two choices: let them defeat you or find a solution. Choosing the second option [...]
Want to stand out from your rivals? Then you need to consciously look and sound different from them. Separating yourself from the herd of sheep is tough. But if you don’t, how will customers spot you? And even if they do, why would they choose you over all the other identical sheep? That’s why blending in [...]
I regularly urge small business owners to do video marketing, because video is a great way to build an emotional connection with potential customers and referral partners. However, most people are reluctant to follow my advice because they’re camera-shy. I get it. I used to be scared of public speaking and was nervous when I started [...]
The first goal of marketing is to get people to know about your small business. But just because they know, doesn’t mean they care. So you then need to find a way to build trust and credibility. How? You have to keep getting in front of potential customers and referral partners day after day after day. [...]
Here's something to remember when you do your marketing: we all want to belong to something bigger than ourselves. We all want to belong to tribes, whether it’s the tribe that loves a particular musical genre or supports a particular sporting team or uses a particular gadget. If you can show your customers that you're a [...]
A lot of businesses regard marketing as something that costs them money rather than makes them money, as I explain in this episode of 3MinuteMarketing. That’s true if you’re doing bad marketing, because then the amount of money you’re putting in is less than the amount of money you’re getting back. However, if you’re doing good [...]
Want to use content marketing to stand out in a crowded market? The key is to keep getting in front of people day after day after day, and to provide helpful, relevant information each time. Wait – how could something so simple help you stand out? Two reasons. First, few if any of your rivals would [...]
There are two big mistakes that small businesses make with their marketing. The first mistake is trying to blend in with your rivals. The aim of marketing is to attract attention. But you don’t attract attention by looking like everyone else. You attract attention by standing out. The second mistake is either not doing any marketing [...]
Does your small business have an attractive logo and colours? If so, that’s fantastic. But as this short video explains, there’s something else that’s far more important when you’re trying to build a great brand. The key to establishing a great brand is to have a great story. Your customers are telling a story behind your [...]
