You have big plans for your small business. And you want your staff to help you fulfil those plans. So you need to do these three things: Tell your staff what those plans areExplain how their efforts will help your business achieve those plansProvide regular updates to your staff about how those plans are faring In [...]
Do you feel uncomfortable marketing your services to friends and family? If so, one way to get around that is to let them think of the idea. Tell them what your business does, and ask them if they know of anyone who needs that kind of service. At that point, they might reply: "That's exactly what [...]
If you want to succeed with marketing, choose consistency over intensity. Don’t be one of those businesses that suddenly gets excited about, say, blogging, and then pumps out 10 blogs in the next month … and then runs out of steam. A better approach would be to write one blog per month forever. One big thing [...]
Every six months, the universe presents us with two glorious marketing opportunities. The first is the end of the financial year (June 30 in Australia). The second is the end of the calendar year (December 31). As the year is drawing to a close, you have the perfect pretext to contact old clients and ask them [...]
You learn through repetition. You learn through repetition. You learn through repetition. That’s why you need to keep repeating your marketing messages again and again and again. If you want your customers to heed your message, you can’t say them once. You need to say them dozens or even hundreds of times. That’s how your customers [...]
One of the mistakes some small businesses make is to look at customers as the enemy; as cheap people who never want to spend a cent. But the opposite is true. The average customer is a good person and will gladly pay money to solve a problem. However, before customers hand over their money, they need [...]
What happens when you promote a dream in your marketing? Your customers become desperate to turn that dream into reality. But how? Well, that’s where your business comes in. If your customers want to turn this beautiful dream into reality, and they can’t do it themselves, they’re going to need someone to help them. If your [...]
The job of your business is to reduce or eliminate your customers’ pain. The more time you talk about their pain in your marketing, the more effective your marketing will be. Let your customers know you care about their pain, you understand their pain and you know how to fix their pain. If you do that, [...]
Our comfort zone seems like our friend, but it's actually our enemy. Stepping out of our comfort zone feels dangerous, but it’s actually the key to our growth. This applies not just to life and business, but also marketing. I’m a big believer in being consistent and sticking to winning messages and tactics. But it’s also [...]
If it was easy, everyone would do it. Most small businesses do sporadic marketing – which is easy. But few businesses do daily marketing – which is hard. That's why most businesses fail with marketing and only a few succeed. Generally, in life, if you want to succeed with something, you need to choose the hard [...]
