Do a little bit of marketing today. Do a little bit of marketing tomorrow. Do a little bit of marketing the day after that. If you do a little bit of marketing every single day, you won’t notice any impact in the short-term … but off in the future, when you look back, you’ll realise you’ve [...]
If you want to succeed with marketing, follow these two tips. First, do it every single day. Daily marketing is the fastest way to build trust, credibility and brand recognition with your customers. Second, provide valuable information in every single piece of marketing. For example, you might answer questions, provide advice, solve problems or share news. [...]
There are three reasons why your small business might be struggling. Most of your potential customers don't know you existThe few customers who do know you exist can't see how you're any different from your rivalsWhen potential customers contact you, you struggle to overcome their objections Marketing can help you with all three problems: The more [...]
Please be patient when you do marketing. Success doesn't come from doing the right things a few times. It comes from doing the right things hundreds or even thousands of times. You can't expect to get immediate results with marketing, because that's not how marketing works. You have to repeat your marketing messages again and again [...]
Imagine you wanted to visit a holiday resort. How seriously would you take a brochure that said the resort was “perfect for young people, old people, singles, couples and families”? Imagine you wanted to go to the cinema. How seriously would you take an ad that said a movie was “perfect for lovers of comedy, sci-fi, [...]
Wondering how often you should do marketing? The answer is – ideally, every day. That's because the point of marketing is not to do marketing; it's to make sales. Marketing leads to sales, so the more marketing you do, the more sales you're going to make. The more times you get in front of your potential [...]
We can cover enormous distances over the long term if we just take enough small steps. Don’t worry if your marketing doesn’t produce results in the short-term – it never does. And don’t be scared about the amount of work you have to do, over the long-term, to produce results, because you don’t have to do [...]
Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. Some small businesses refrain from marketing because they don’t want to repeat messages. But that ignores three points: Most people wouldn’t have heard your message the first time you said itMost of the people who [...]
What happens when you ‘sell, sell, sell’ in your marketing? You ‘kill, kill, kill’ the deal. The ‘sell, sell, sell’ mentality makes you look selfish and uncaring. Instead, you need to give customers information they consider interesting, relevant and helpful. If you do that, customers will respond positively to your marketing, because they’ll feel you care [...]
Your greatest rival is not another business. Your greatest rival is the status quo. When potential customers decide not to buy from you, it’s generally because they choose to do nothing rather than actively seek out a rival business. Sometimes, doing nothing means not buying your product / service at all. At other times, doing nothing [...]
