Here's a marketing idea that's cheap, old-fashioned – and surprisingly effective. Send handwritten thank-you cards to your clients. Imagine if you did business with a particular company, and then a few days later a handwritten thank-you card arrived in the mail. Wouldn’t that make you more likely to do business with them, and refer other people [...]
The more memorable your marketing is, the more sales you're going to make. Sounds obvious, right? Except the overwhelming majority of marketing is boring and predictable. That's why you should look for ways to be creative and stand out. If you do that, people will remember your marketing, which will make it more effective. Here are [...]
Here's a marketing idea on steroids for your small business. Give your customers a book. And not just any book – but one that you've written. This book will immediately establish you as an industry expert, because only industry experts have books. It will also differentiate you from your rivals, because none of them will have [...]
Got an important pitch coming up? Want to improve your chances of winning the business? Send the potential client a pre-meeting pack several days before the meeting. The great thing is that nearly no one does this. So you immediately stand out while demonstrating how professional you are. Include case studies, testimonials and information about your [...]
The number one rule of marketing is ... to stand out. It might seem obvious, but most small businesses are terrified of standing out. They take a sneaky look at what their rivals are doing and then do the same thing. Fitting in seems like the safer option. But the problem is when your marketing looks [...]
Here’s a provocative marketing idea: ignore what your competitors are doing. Or, better yet, pay close attention – and then do the opposite. The number one rule of marketing is to stand out. So if you want to succeed at marketing, you need to constantly establish points of difference for your small business. If you don’t [...]
