One-size-fits-all marketing is as effective as a one-size-fits-all pair of jeans, as I explained in this episode of 3MinuteMarketing. Imagine a pair of jeans that’s meant to be worn by males and females, children and adults, tall people and short people, thin people and fat people – it’s not going to be very comfortable. You know [...]
Marketing is like showering and brushing your teeth – something you should do daily not occasionally, as I explain in this episode of 3MinuteMarketing. Marketing is all about building trust, credibility and brand recognition. But you can’t build these things overnight. You need to fill the bathtub one drop at a time. That’s why you need to do [...]
We don’t like consuming the corporate propaganda that other companies put out, as I explain in this episode of 3MinuteMarketing. So why would customers enjoy consuming ours? Businesses need to stop talking about how wonderful they are. Instead, they should talk about their customers – about their hopes, fears and values. It’s not about you. It’s about them. [...]
Don’t fall into the trap of replying to ‘annoying’ customer enquiries with templated emails. Instead, take the time to reply with long, detailed emails, as I explained in this episode of 3MinuteMarketing. These kinds of personalised letters are one of the best forms of content marketing ever invented. Now, customers will see you care. Now, they’ll know [...]
Every business should use humour in its marketing, as I explain in this episode of 3MinuteMarketing. Yes, really. The point of marketing is to stand out. Most marketing is stuffy and boring. So by using humour, you’re going to stand out from 95% of your rivals. Yes, really. By the way, your humour doesn’t have to be all [...]
Marketing equals sales, as I explain in this episode of 3MinuteMarketing. So if your business wants sales, it needs to do marketing – preferably, every single day. On any given day, at least one of your rivals is marketing to your existing customers and your potential future customers. If someone is going to be marketing to [...]
