If your small business regularly publishes blogs, don’t make the mistake of making your blogs too long. Shorter blogs are generally more effective than longer blogs. Why? Because we all prefer easy-to-consume information. Two-hundred clear and concise words are better than 500 that drone on and on. Don’t force your customers to work hard to find [...]
If you want to do effective content marketing, then you need to follow these five simple rules of writing. Use short words – not big words Use fewer words – not more words Use shorter paragraphs – not longer paragraphs Use English – not business jargon Use full stops – not commas Follow these guidelines and [...]
If you want your marketing to be more effective, then the best language to use is simple language. Small businesses often make the mistake of thinking that big words and long sentences make them sound clever and important. In fact, the opposite is true. Simple words and short sentences make you sound smart. You come across [...]
