Your customers want you to tell them stories in your marketing. Because think about it – your customers’ favourite way to relax is to consume stories. They swap anecdotes with their friends. They read novels. They watch movies. Stories, stories, stories. So why not give them what they want? Ditch the dry facts. Instead, focus on [...]
The only thing better than getting testimonials from your happy customers is getting great testimonials from your happy customers. Happy customers will want to give you great testimonials. But they’re often unsure what to say. So they’ll be grateful for any guidance you can provide. That’s why if a customer agrees to give a testimonial, you [...]
Guess what happened yesterday? Your rivals marketed to your customers. Guess what’s happening today? Your rivals are marketing to your customers. Guess what will happen tomorrow? Your rivals will market to your customers. Feeling threatened? You should, because on any given day, at least one of your rivals is marketing to your customers. What can you [...]
How are your customers better off after they’ve used your products or services? Talk about it in your marketing. Don’t talk about the features of your products and services – talk about the benefits. Why? Well, people don’t spend money because they want features; people spend money because they want benefits. People buy the hole, not [...]
Planes need more power to take off and ascend than to cruise at altitude. Marketing and business work the same way. It takes far more effort to build trust, credibility and brand recognition through your initial marketing than it does to maintain your position through ongoing marketing. So don’t be discouraged if you generate little or [...]
Repeat after me: “Repetition equals reputation.” We don’t develop reputations from one-off actions. We develop reputations (whether positive or negative) from the things we do repeatedly. If you want your business to develop a positive reputation, you need to put out so much marketing that people think of it as repetitive. The moment customers become familiar [...]
Quality x Quantity = Q². OK, it’s not as famous as Einstein’s equation, E = mc², but it’s still significant. If you want to do good marketing, embrace the Q² equation. You need to publish content your audience considers interesting, relevant and helpful – that’s quality. But you also need to do it regularly and over [...]
What makes a bigger impact – when you tell a customer you’re great or when somebody else tells a customer you’re great? That’s why your business should implement this two-step plan: Ask your happy customers if they’ll refer you to their friends and family Ask them to sing your praises while they’re making the referral The [...]
From the time your customers wake up to the time they go to bed, they get bombarded with marketing messages: TV commercials Radio ads Roadside billboards Online banner ads Letterbox catalogues So if your business does just one piece of marketing, or one piece of marketing every now and then, what are the odds that marketing [...]
Your customers want to live better lives. It doesn’t matter what industry you’re in, or what products/services you sell; your customers want to live better lives. That’s why they’re giving you money – so you can give them a better life in return. So when you’re doing marketing, tell them how they can live better lives. [...]
