When you write property listings, the best way to make your buyers understand something is to explain it in clear, precise terms. If you want your buyers to understand how great the view is from the property you’re selling, don’t just say: “The view is amazing”. Instead, say: “You get 180-degree views of the Smithville River.” [...]
There are three dangerous words to avoid in your listings – “I”, “we” and “our”. No matter what product you’re selling, whether it’s a home or a TV, the buyer doesn’t care about the salesperson; the buyer only cares about themselves. That’s why your buyers will get turned off if your listings use “I”, “we” and [...]
When you write property listings, you need to get to the point. Your buyers have short attention spans. If you don’t grab their attention quickly and if you don’t deliver your message succinctly, those buyers might click out of your listing within five seconds. Every word you write should make buyers interested in your property and [...]
The best writers and the best communicators use simple words. When you use simple words, you make it easy for people for people to understand your message and connect with it emotionally. That’s why the best property listings also use simple words. Some agents believe that if they use fancy words, they’ll sound smart and their [...]
People don’t like to be sold to … but they do like to buy. So when you write your property listings, it’s important you don’t take a “Sell, sell, sell!” approach. Don’t write listings that basically say: “This home is amazing! Buy it now!” Because when buyers read those kinds of listings, they feel the agent [...]
Do you cut your own hair? Of course not – you outsource the job to an expert barber or hairdresser. Do you service your own car? Of course not – you outsource the job to an expert mechanic. Do you treat your own injuries? Of course not – you outsource the job to an expert medical [...]
Almost all the property listings I read are poorly written. I don’t say that because I want to criticise real estate agents, I say that because I want to give you permission to be different when you write your listings. Most agents deliberately write listings like every other agent’s listings, because they assume if everyone else [...]
Each property you list has one or several obvious objections attached to it. For example, if you're selling an apartment on a main road, the obvious objection is the noise. When you write a listing, you have the perfect opportunity to overcome the objection. "Even though the block is on a main road, this apartment is [...]
We all know how important first impressions are. And for many people, the first time they encounter you will be when they read one of your property listings. The people reading your listings aren’t just buyers – they’re also home owners who are searching for an agent to sell their property in a few months or [...]
Throughout human history, we have loved telling stories and listening to stories. When you’re with friends, you tell each other what’s going on in your life – those are stories. When you want to relax, you read a book or watch the news or switch on Netflix – those are stories. So if you want to [...]
