Take a look at your print and digital marketing and ask yourself this question: "Would I do business with my company if I was a customer and I saw this marketing?" If the answer is 'no', there are five reasons why your marketing might not be hitting the spot. It doesn’t stand out from your rivals’ [...]
When your small business is doing marketing, don't emphasise the facts related to your products or services. Instead, talk about the intangible emotions using your product or service will generate. Feelings like love, happiness, safety, trust, community. The reason you should focus on intangibles rather than facts in your marketing, is that facts get your customers [...]
Imagine you had to choose between two restaurants – a busy one and a quiet one. Which restaurant would you choose? Most people would choose the busy restaurant. Why? Because of social proof. What’s social proof? It’s when people assume that the actions of others are correct and then copy this behaviour. So when you do [...]
Here’s another interesting psychology fact that’s relevant to marketing. The longer it takes someone to deliver a message, the less effective and persuasive that message becomes. So the best marketing tends to be shorter rather than longer. That’s why my marketing videos are always under 60 seconds. Don't force your customers to work hard to figure [...]
What is the one thing your customers want most in the world? This is not a trick question. What is the one thing your customers want most in the world? Whatever it is – mention it in your marketing. Don’t make the mistake that a lot of small businesses do, and talk about yourself in your [...]
The more memorable your marketing is, the more sales you're going to make. Sounds obvious, right? Except the overwhelming majority of marketing is boring and predictable. That's why you should look for ways to be creative and stand out. If you do that, people will remember your marketing, which will make it more effective. Here are [...]
"Marketing is no longer about the stuff you make, but the stories you tell," marketing guru Seth Godin once said. The best way to inspire customers with your marketing is to aim not at their head, but at their heart. And how do you do that? With stories. We like to think we’re rational. But we’re [...]
Free media coverage is one of the best forms of marketing ever invented. When a media outlet covers you for free – as opposed to a paid ad – it provides tremendous social proof for your business. That’s because most customers assume that the media gives coverage only to knowledgeable, trustworthy businesses. So how do you [...]
If you like marketing and you like US presidential politics, keep an eye on Democratic candidate Andrew Yang. Yang’s big idea is a universal basic income. But Yang isn’t calling it a universal basic income. Why not? It’s all because of marketing. After testing his policy with focus groups, Yang discovered that it polled more strongly [...]
Do you know what works really well in marketing? Social proof. Why? Because humans are often confused. We want to do the 'correct' thing in a particular situation, but we're unsure what that is. So we look around us for guidance. That's why you want to tell your customers that people just like them are already [...]
