Would you cut back on your marketing in a downturn? If so, why? After all, if your marketing has been working, why would you cut back on it? If the amount of money you’ve been investing in marketing has been less than the amount of money you’ve been getting back in increased sales, why wouldn’t you [...]
Why do your customers buy from you? This is not a trick question. You might think they buy from you because of your low prices or fast turnarounds. But if you asked, they might tell you they actually buy from you because of your high quality or friendly service. So why not ask the question? And [...]
If you’re a fan of creative marketing, you’ll love what American real estate agent Tyler Bigbie did to market himself to potential customers. Bigbie used a really simple marketing video to attract attention and differentiate himself from his rivals – as you’ll see on this Instagram link. For those unable to watch Bigbie’s Instagram video, here’s [...]
Believe it or not, this is not only the 116th video in the daily marketing series, it's also an historic video. Why? Because it's the first video in the series to be recorded with a tripod, making it look more professional. Does it matter that the previous videos were inferior? No, because imperfect action in marketing [...]
The best form of marketing is ... whatever your customers consider to be the best form of marketing. That will differ from customer group to customer group. Some groups might prefer cutting-edge messaging. Others might prefer conservative messaging. Some groups might prefer to be reached through print channels such as catalogues and flyers. Others might prefer [...]
Does your small business have happy customers? If so, do these three things: Ask them for testimonials – most happy customers will gladly say yes Publish the testimonials on your website – this will provide valuable social proof Compile the testimonials in an ebook – email this ebook whenever you reply to a customer enquiry Testimonials [...]
“You’ve got to see this movie – it’s just like every other movie!” said no one, ever. “You’ve got to see this restaurant – its food is just like every other restaurant’s!” said no one, ever. “I’ve just met the girl of my dreams – she is just like every other girl!” said no one, ever. [...]
“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” That advice from Bryan Eisenberg applies not just to online business but bricks-and-mortar businesses. So how do you double your conversion rate? By doing better marketing. If you send higher-quality messages to higher-quality audiences, you’re going to do [...]
Want to improve your marketing? Then do these five things: Always be marketing – that will give you more trust, credibility and brand recognition Use consistent messaging – that will make it easier for your audience to digest Tell stories – that will make your marketing more enticing Aim for the heart not the head – [...]
Take action with your content marketing. Just take action. A single imperfect blog, video, infographic or social media post that you do publish is better than a million perfect pieces of content you don't publish. Don't put off starting until everything is perfect … because there will never be a time when everything is perfect. Instead, [...]
