I often get asked: “Nick, how often should we do marketing?” “Ideally, every day,” I reply. “But Nick – won’t that annoy people?” they counter. Daily marketing will only annoy people if your marketing is annoying. In that case, your marketing will annoy people whether you give it to them once a day, once a week, [...]
Imagine you were a home owner who had decided to sell in six months and was now in the process of researching agents. And imagine, as part of the due diligence process, you were reading the property listings of all the agents in your suburb. If you encountered an agent with poorly-written listings – would that [...]
“The best time to plant a tree was 20 years ago. The second best time is now.” Did you start doing daily marketing off in the distant past? If so, congratulations, because you’d be cashing in right now. If not, you have two options: Feel sorry for yourself Start fixing your problem today But if you [...]
Pricing is a marketing strategy. Why? Because the price you put on your products and services influences how customers perceive your business. That’s why you need to make sure the price you charge matches the perception you want to give. When I started my content marketing agency, Hunter & Scribe, I made the mistake of undercharging. [...]
This property is amazing! The kitchen is fantastic! The bathrooms are extraordinary! Have you ever come across one of those property listings where every sentence ends with an exclamation mark? If you have, you probably know that agents undermine their credibility when they pepper their listings with exclamation marks. Because if everything is amazing … then [...]
We all know the dangers of giving off commission breath when you go to a vendor’s lounge room to pitch for business. Well, you also want to avoid commission breath when you write your property listings. Don’t write listings that make buyers feel you’d say or do anything to make the sale and earn your commission, [...]
Years ago, when I started out in journalism, I learned something called the ‘pub intro’, which is a fantastic device to use when you’re wondering how to start a piece of writing. Imagine you interviewed someone for a news story, learned some fascinating information, went to the pub across the road, bumped into your best friend [...]
Keep it simple and say it often. Keep it simple and say it often. Keep it simple and say it often. That’s how you succeed with marketing. Do you do complicated marketing? Do you do sporadic marketing? Well, that’s how to fail. Obviously, the more people who consume your marketing, the more effective your marketing will [...]
When you write property listings, the best way to make your buyers understand something is to explain it in clear, precise terms. If you want your buyers to understand how great the view is from the property you’re selling, don’t just say: “The view is amazing”. Instead, say: “You get 180-degree views of the Smithville River.” [...]
Want to do great marketing? Then follow my simple three-step plan: Identify your target audience – the more specific, the better Think of content to give your audience – this needs to be interesting, relevant and helpful Publish this content – daily and forever If you send great content to your customers and referral partners day [...]
