Imagine if you got just one more person to attend every one of your open homes. Not five – just one. Would that generate more buyer competition? Would that lead to more offers and higher offers? Would that lead to more sales and higher selling prices? And would all of that lead to you winning more [...]
We’ve all read property listings that seem to be speaking directly to us, that make us feel our lives would be improved if we bought that home, that make us fear lots of other buyers will also be competing for that home. When you use the right words in your property listings, you stir your buyers’ [...]
I publish daily marketing videos – as in Every. Single. Day. That’s why I often get asked: “Nick, how do you keep coming up with new ideas every single day?” Here’s my dirty little secret: I don’t. Instead, I keep repeating old ideas, again and again. Wondering why you don’t notice? It’s because I always find [...]
You don’t need a large vocabulary to write great property listings. The key to effective communications – whether you’re writing a property listing or giving a video presentation – is to make sure your audience understands your message and engages with it. And the way to do that is to use simple language and talk about [...]
Struggling to think of new content marketing ideas? In that case, get a little help from your friends. One simple way to create quality content is to record video conversations with people who work in complementary fields – a real estate agent chatting with a mortgage broker, for example. Here’s how to do it: Talk about [...]
‘What’s in it for me?’ This is the question every buyer unconsciously asks themselves, whether they’re researching restaurants, accountants or properties. When buyers read your property listings, they’re unconsciously asking themselves: ‘What’s in it for me?’. In other words: ‘How will my life be improved if I buy this property?’ You can’t answer that question by [...]
"Simplicity is the ultimate sophistication.” That piece of wisdom from Leonardo Da Vinci should be a guiding principle when you’re creating content, such as: Blogs Emails Website text Ebooks Social media posts Videos The simpler you make your content marketing, the easier it will be for people to understand, and thus the more likely it is [...]
I recently had a discussion with a new client, and I asked him a key question. “You’ve told me you want to focus on high-net-worth customers. So does that mean we should exclude everyone else from your marketing?” There was a few seconds of silence, and then he replied… To my delight, he confirmed that he [...]
When you write a property listing, you need to remember you’re writing a marketing document, not a school report. With many listings, they feel like school reports – the agent seems to be listing as many features as possible so the teacher will give them the maximum number of marks. Instead of thoughtlessly listing features, you [...]
As a real estate agent, you’re a property expert. You know more about real estate and the home you’re selling than all the buyers you deal with. That’s why, when buyers read your property listings, they’re looking for you to show leadership. Don’t just passively list all the features of the home you’re selling. Instead, actively [...]
