Your customers want to live better lives. It doesn’t matter what industry you’re in, or what products/services you sell; your customers want to live better lives. That’s why they’re giving you money – so you can give them a better life in return. So when you’re doing marketing, tell them how they can live better lives. [...]
Have you noticed that every single property that hits the market includes a written property listing? Wonder why? The reason is that real estate agents realised many years ago that copywriting is arguably the best way to generate interest from buyers. So when you sit down to write a property listing, you need to take the [...]
Are you yelling at your customers? Or are you listening to them? The second approach is a much better marketing strategy than the first. Business that yell at customers talk about what’s important to their business. But businesses that listen to their customers talk about what’s important to their customers. If you want your marketing to [...]
The best marketing follows the EED rule: EducateEntertainDifferentiate The best property listings also follow the EED rule: Educate buyers about the benefits of living in the home you’re sellingEntertain them with stories about the wonderful life they’ll enjoyDifferentiate your home from comparable homes on the market by finding something special
Here’s a test for you. Think of the best real estate agent you know, whether this agent is a local rival or someone in a different state. Go to this agent’s website and read their three most recent property listings. Finally, ask yourself this question: ‘Does this star agent have well-written listings or poorly-written listings?’ You [...]
Here’s a question for you: if I visited your website, would I think your small business was an expert in its field? No, I’m not asking: “If I visited your website, would you have text telling me you’re an expert in your field?” After all, most businesses make that claim. What I’m asking is whether I [...]
Which business is more credible? The business that shows up every day? Or the business that shows up every now and then? Which of those two businesses would seem more knowledgeable, more passionate and more trustworthy? That’s why you need to do daily marketing. Yes, every day. Forever. If you do that, you’ll send a message [...]
This might sound odd, but you don’t want to write property listings that are designed to help you sell a property. Instead, you want to write listings that are designed to help buyers buy. In other words, you want to shift your focus from your need to earn a commission to the buyers’ need to live [...]
Blogging is a great marketing strategy, because it not only improves your SEO, it also demonstrates your expertise to potential customers and referral partners. But some small businesses struggle with blogging because they find it: Hard to think of new ideas Time-consuming to write new blogs Expensive to outsource their blogging So what if there was [...]
What tone do you use when you meet buyers at open homes? Chances are you're friendly yet professional. Choose a similar tone when you write your property listings. It will feel natural for you, and it will mean you project a consistent image in your buyer communications. When you write property listings, you don’t need to [...]
