"If you are not taking care of your customer, your competitor will." Thank you for that important business lesson, Bob Hooey. Taking care of your customer doesn't refer only to customer service. It also refers to marketing. If you’re not educating your customers with a steady stream of helpful content marketing, your competitor will. No matter [...]
You learn through repetition. You learn through repetition. You learn through repetition. That’s why you need to keep repeating your marketing messages again and again and again. If you want your customers to heed your message, you can’t say them once. You need to say them dozens or even hundreds of times. That’s how your customers [...]
One of the mistakes some small businesses make is to look at customers as the enemy; as cheap people who never want to spend a cent. But the opposite is true. The average customer is a good person and will gladly pay money to solve a problem. However, before customers hand over their money, they need [...]
What happens when you promote a dream in your marketing? Your customers become desperate to turn that dream into reality. But how? Well, that’s where your business comes in. If your customers want to turn this beautiful dream into reality, and they can’t do it themselves, they’re going to need someone to help them. If your [...]
Do you want customers to see your small business as valuable? Then you need to offer them value. One way to do that is with content marketing. If you consistently publish interesting, helpful content, your customers will come to see you as valuable. It won’t happen immediately, because building a reputation takes time. But if you [...]
The job of your business is to reduce or eliminate your customers’ pain. The more time you talk about their pain in your marketing, the more effective your marketing will be. Let your customers know you care about their pain, you understand their pain and you know how to fix their pain. If you do that, [...]
Have you ever noticed how when someone gives something to you, you feel an urge to eventually give something back? Most humans operate that way – we feel an innate urge to square the ledger. That’s one of the reasons why helpful content marketing is so effective. If you keep giving to your customers, they’ll feel [...]
Our comfort zone seems like our friend, but it's actually our enemy. Stepping out of our comfort zone feels dangerous, but it’s actually the key to our growth. This applies not just to life and business, but also marketing. I’m a big believer in being consistent and sticking to winning messages and tactics. But it’s also [...]
If it was easy, everyone would do it. Most small businesses do sporadic marketing – which is easy. But few businesses do daily marketing – which is hard. That's why most businesses fail with marketing and only a few succeed. Generally, in life, if you want to succeed with something, you need to choose the hard [...]
You care about your products … but your customers don’t. What they care about is how their lives will be improved after using your products. That’s what you need to focus on in your marketing. A lot of small businesses make the mistake of going into great detail about the specifications of their products. That would [...]
