When you write a property listing, you don’t want to save the most powerful information for the end of the listing – because a lot of buyers won’t read that far. Instead, present your key facts and your most persuasive arguments in the headline and the opening sentences. That way, you’ll make a big impression even [...]
Want to write better property listings? Then use shorter sentences. Long sentences are confusing, because they contain multiple ideas and they force the reader to absorb a lot of information in one hit. When you use short sentences, you tend to present one idea at a time. That makes it easier for readers to absorb your [...]
Whenever buyers click on one of your property listings, they’re asking themselves: “Why should I buy this property?” As the selling agent, it’s your job to persuade them. I know that sounds obvious, but many agents don’t provide buyers with a reason why buyers should buy their home. Some agents will say: “This is an amazing [...]
One of the big challenges you face as a real estate agent is attracting attention. There are so many other agents selling so many other properties, so how do you get buyers to focus on yours? Well, when you write a listing, you need to think of at least one thing that differentiates your property from [...]
One of the reasons real estate agents like these videos I do is because I speak in plain English. If I used complicated words or marketing jargon, people wouldn’t understand, they’d feel frustrated and they’d stop watching. So my message wouldn’t get through. You should take a similar approach when you write property listings. If you [...]
Less is generally more when you write property listings. Resist the temptation to stuff your listings with a million reasons why someone should buy the home. Buyers will be confused, because they won’t know where to focusYour stronger arguments won’t bolster your weaker ones; instead, your weaker arguments will undermine your stronger ones Instead, limit yourself [...]
Buyers will get excited by your property listings if they're interesting, relevant and helpful ... and ignore them if they're boring or irrelevant or unhelpful. Unfortunately, far too many agents write that second type of listing. When you write listings, you need to include information your buyers care about; information that stirs their emotions and makes [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." That quote from marketing guru Seth Godin is one you should bear in mind whenever you write a property listing. To translate Godin’s words into a real estate context: "Property listings are no longer about the home you sell, but [...]
Imagine if you weren’t allowed to write more than 10 words in a property listing. What information would you include in those precious 10 words? Obviously, you’d put a lot of thought into it, because you’d know the success of your campaign might hinge on those 10 words. Well, in a way, this situation already exists, [...]
Want to know the difference between good marketing and bad marketing? Bad marketing is all about what the business can get. Good marketing is all about what the customer can get. When you write property listings, are you focusing on making a sale … or helping your buyers? You should put all your energy into writing [...]
