What separates good communicators from bad communicators? The answer is clarity. Good communicators deliver a message that’s crystal clear, while you never know what a bad communicator is saying. Good communicators use short words, rather than big fancy words you’d need a dictionary to understand. They use plain, everyday English, rather than complicated business jargon. They [...]
Want to make your marketing more effective? Here's a quick win: stop using 'smart' words and start using simple, everyday language that your target market can easily understand and relate to. So don't 'utilise' tools – 'use' tools. Don't 'iterate' ideas – 'test' ideas. Don't 'commence' programs – 'start' programs. A lot of small businesses make [...]
If you want your marketing to be more effective, then the best language to use is simple language. Small businesses often make the mistake of thinking that big words and long sentences make them sound clever and important. In fact, the opposite is true. Simple words and short sentences make you sound smart. You come across [...]
Our company unleashes integrated solutions! We synergise global methodologies! We scale holistic partnerships! What does any of this mean? No idea. Does anyone like this claptrap? No one likes it. But the bizarre thing is that whenever small businesses start marketing they can’t resist the urge to talk about their holistic game-changing paradigm shifts. Stop putting [...]
