Imagine you were researching plumbers. And imagine you went to three different websites. What information would you want those plumbers to have on their websites? A list of their services? FAQs? Educational blogs? Ebooks? Case studies? Testimonials? Product demonstrations? The sort of information you would want on the plumbers’ websites is probably the sort of information [...]
One of the main principles of marketing is to focus on your customers rather than your business. Make it about them, in other words, not you. But surely we should ignore that rule when writing the ‘About us’ section of our website, right? Wrong. It’s counter-intuitive but it’s true: the ‘About us’ section should be about [...]
One way to improve your marketing is to visit the websites of your rivals from time to time. Not so you can copy them – but so you can learn from them. Ask yourself what they are doing better than you. Is their design more attractive? Is their website more user-friendly? Is their copy better than [...]
What is the first thing you do before you spend money with a company? You go to their website to do your research. If you like what you see, you might spend your money. If you don’t, you’ll move on to a rival provider. Potential customers are doing the same with your website. So if you’ve [...]
You know how you visit a company's website to do your due diligence before you buy from them? Guess what? Your potential customers are doing the same with your small business’ website. Whenever they are thinking of spending money with you, they visit your website for research purposes. That’s why a website is such an important [...]
Does your website clearly explain what your small business sells? You probably think it does – but there's a good chance it doesn't. The key words here are ‘clearly explain’. That means it has to be clear to someone who knows nothing about your business. That’s not you and your staff, it’s your customers. If they [...]
A lot of small businesses want to know: what information should you include on your website? There are two non-negotiables – clearly explain what you do and prominently display your contact details. Added extras include testimonials, case studies, ebooks and blogs. You know how, before you make a purchase, you visit several websites as part of [...]
