How to score free publicity for your business

It might seem unlikely, but every SME is capable of attracting media coverage – provided you follow a few common-sense rules. During my years as a journalist, I gave free publicity to hundreds of businesses like yours. But I didn’t do it out of the goodness of my heart; I did it because it was [...]

By | March 2nd, 2017|Blogging|0 Comments

Why a corrupt politician can teach us a lot about business

Three cheers for Eddie Obeid! There’s a guy who knew how to make money. Ironic exclamation marks aside, honest businesspeople really could learn a lot from the Sultan of Shonk. Have you ever wondered how Obeid came to wield so much power in New South Wales? After all, he never served as premier or treasurer. [...]

By | February 9th, 2017|Blogging|0 Comments

Stop helping your competition!

You know that annoying rival that keeps pumping out all that content? They’re beating you. Most people don’t do content marketing – which is why most people are falling behind their competition. For those who don’t know, content marketing is a form of corporate journalism. Traditional journalism uses content to attract consumers, who in turn [...]

By | January 2nd, 2017|Blogging|0 Comments