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communications

/Tag:communications

Don’t stop communicating about tomorrow

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Patrick Lencioni has some great advice for business owners – you’re not just a CEO (chief executive officer), you’re also a CRO (chief reminding officer).  Your job as the leader is not just to give orders; it’s also to communicate the company vision to your team.  This form of communications is known as internal marketing.  Your [...]

Cut the … um … crap when you talk

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If you want to be a better speaker, whether it's on camera or during face-to-face discussions with your clients, you need to remove the filler words. Most people are shocked when they hear a recording of themselves and discover how often they use filler words like "um", "like'' and "you know".  There are two main reasons [...]

One stone, one bird

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If you want your customers to do multiple things, you need to ask for them one at a time.  If your marketing includes multiple calls-to-action, your customers will be confused and they won’t do anything.  If you send customer service emails that ask your customers to do multiple things, they’ll be confused and they won’t do [...]

Think harder and you’ll communicate clearer

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Do you ever wonder why you struggle to explain something in simple terms?  It’s probably because you don’t properly understand the idea you’re trying to explain.  You probably have a general understanding of the concept, which is why you’re able to explain it in general terms.  But if you can’t explain it in clear, specific terms, [...]

Keep it simple, stupid

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Your customers love simplicity and hate complexity.  Complexity is confusing and intimidating, so if your marketing, communications and customer service feel complex, you’ll scare customers away.  By keeping your messaging and your processes simple, you’ll make it easy for people to do business with you.  Don’t be afraid your customers will look down on you for [...]

Make it easy for customers to give you money

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The easier you make things for your customers, the easier it becomes for them to make decisions – like choosing your business.  Confusion and uncertainty are obstacles in the way of customers spending money with you.  One of the things that causes confusion and uncertainty is when your communications are hard to understand.  That’s why when [...]

Make it easy for your customers to do business with you

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People want to do business with people they like, trust … and understand.  It’s not enough just to be likeable and trustworthy. You also have to communicate to your customers in plain English.  Because even if they think you’re the most likeable and trustworthy person in the world, if they can’t understand you, they’ll eventually lose [...]

Confused customers don’t spend money

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A confused mind always says 'no'.  That's why you need to make sure your marketing messages and your customer communications are crystal clear.  Any ambiguities or inconsistencies will confuse your customers; and confused customers don't spend money.  Who are you targeting? What problem are you solving? How will you solve it? And how will your customers [...]

How to look smart and beat the competition

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Want to get an edge on your rivals?  Then explain things in simple terms.  I’ve spoken to many clients who have been impressed by my ability to explain ideas in simple terms; and who have compared me favourably with rivals who leave them confused.  How do I explain things in simple terms? By using everyday language [...]

Meet your customers where they are

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Imagine you’re in discussions with an existing customer or a potential customer.  What’s the best way to communicate with that customer?  Answer: however the customer prefers to be communicated with.  Some prefer phone calls; some prefer texts; some prefer emails; some prefer messaging apps.  Do you dislike shifting from your preferred method of communication to an [...]