Want to make more sales?

Then you need to improve your marketing.

No one will buy your products or services if they don’t know your business exists.

And no one will buy from you if they don’t believe you can solve their problem in a cost-effective way.

That’s why great marketing does these three things:

  • Grabs people’s attention
  • Wins their trust
  • Proves your value

So how do you do great marketing? By following this five-step formula:

1. Play the long game – great marketing means doing non-stop marketing, because building trust, credibility and brand recognition is a non-stop battle

2. Be different – great marketing means finding as many ways as possible to look different from your rivals

3. Focus on your target market – great marketing means focusing on your key customers, not every single person who could conceivably buy from you

4. Make your customers the hero – great marketing means putting the spotlight on your customers, not your business

5. Sell the benefits, not the features – great marketing means highlighting the problems your products solve, not the products themselves

You’ll find lots of free marketing advice on the marketing tips page.
If you’re serious about improving your marketing, contact Nick to organise some private coaching.